To date our Customer Relationship Management application, TotalRM, has been built almost entirely in a vacuum.  We do have several customers that are currently using TotalRM, and their feedback has been invaluable in helping shape what TotalRM currently is.  We need more feedback from both individuals (remote sales people, real estate agents, one-man shops) and companies.  We would like to interview as many companies as we can about what, if anything, they are currently doing to manage their relationships with their customers.  We would like to find out what tools they are currently using.  How those tools (CRM or otherwise) really help them, or what needs those tools are failing to meet.

I am pleased to announce that we are now accepting applications for our public beta testing of TotalRM, expected to begin within the next 45 days. We need a diverse group of people to help us test TotalRM both for usability and for bugs. This will provide a great opportunity for a first look at the application, and the features it will have.

In order to answer this question, I have to ask you about yourself, and what you do.  Are you a small business owner?  Are you a Corporate developer?  Are you a Consultant/Developer who provides application development and integration services to your customers?

I’m going to try and answer this question in as plain a way as I can, and try to keep the “marketing speak” out of the answer, but forgive me if I do fall into that a little bit.

This is actually the third time I’ve attempted to launch a product blog related to TotalRM. With previous attempts I was just too far away from release of TotalRM (despite what I led myself to believe) to speak too much about it. Not because I was trying to run in “stealth” mode, but because there was too much to be done, and not enough to talk about.